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Amanda

TARGET MARKETING USING SOCIAL MEDIA

I’ve recently joined the It’s Your Time team as an Administrative Coordinator after about 15 years of supporting financial advisors and portfolio managers with their books of business in several of the top investment firms in Vancouver. Target marketing using social media is not often used for marketing as finding clients in the financial industry is still very much a face-to-face process. Therefore, I had not had much exposure to

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Twitter celebrates our lack of originality for 8th birthday

First words, first child, first steps, first day of business, first dollar earned . . . firsts are supposed to be big and profound and memorable.  So when you have the opportunity to thoughtfully take a public first step think of how mind blowingly profound we would all be! A colleague of mine Dennis Pang of Motiv8Media posted a link to Twitter’s “Discover your first Tweet” today and based on

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Social Media – can it increase your bottom line?

This is the question we were asked to discuss at this year’s Pacific Northwest ISA‘s Conference yesterday. Samson and I presented to 45 ISA Members hailing from Oregon to Alaska and meeting in Surrey on Sunday. Like many small business owners the members were wanting to know more about social media in general and if or how it could help them build their business. There were some really great questions

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Social Media – Time Sucker or Really Worth the Hype . . . Part 1 of a series

. . .that time sucking, not sure if it’s effective but your told you need it way of connecting with the world. You’ve likely heard of, and participate on some level with, the big three: Facebook, Twitter and LinkedIn. But there are dozens, if not hundreds, more. What platform is best for your business and how can you use them most effectively without consuming hours of your time? Navigating the

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