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Exploring the full potential
Amanda

Marketing for Small Businesses: Building Visibility, Trust, and Growth 

Running a small business is no small feat. Between managing operations, serving clients, and keeping your books in order, marketing often slips down the priority list. Yet, in today’s competitive landscape, effective marketing isn’t just a “nice-to-have”; it’s essential for a business’s survival and growth. The good news? With the right strategy and It’s Your Time’s marketing services, small businesses can compete with bigger players by focusing on what sets

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October 29, 2025
Exploring the full potential
Amanda

The Importance of Service Consistency: Why Leaving Clients to Sort Things Out on Their Own is Risky 

I think we can all agree that service consistency is critical. When companies falter in maintaining reliable service, customers are often left with no choice but to find alternative solutions. This can have long-term repercussions, as clients may eventually realize they can function without the very service they once relied on. The recent Canada Post strike offers a stark example of how disruptions in service can push customers to explore

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December 20, 2024
Social Media Tactics
Social Media
Amanda

TARGET MARKETING USING SOCIAL MEDIA

I’ve recently joined the It’s Your Time team as an Administrative Coordinator after about 15 years of supporting financial advisors and portfolio managers with their books of business in several of the top investment firms in Vancouver. Target marketing using social media is not often used for marketing as finding clients in the financial industry is still very much a face-to-face process. Therefore, I had not had much exposure to

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September 26, 2018
Delegating
Amanda

Are you speaking Greek to your team?

How many times have repeated the same thing over and over to your team; only to have them agree and then do the exact opposite? Have you considered that you’re not talking the same language?  Today at lunch, I shared a story of a transformative a-ha moment I had on this very topic with my team.  My lunch partner strongly urged me to share the story and lessons learned –

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August 23, 2017

An Apology Done Right!

Last night on the train ride home I was sitting across from a woman who was clearly dealing with an unhappy customer on the phone. It sounded like unhappy enough to be leaving for another service provider. The way she was handling this difficult call (at least from my end) impressed me. Based on her willingness to be held to account, vocalising that she heard her client and expressing empathy,

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April 17, 2015

Pre-planning your year financially is about so much more than just numbers

Have you ever sat down to begin planning your goals and dreams for the new year ahead (which is coming up fast – where did 2013 go?) and have wondered where your best dollars are spent growing your business and how you can track them? In order to set clear goals for the future, it’s pretty vital to have the present taken care of.  With December quickly approaching, taking care

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December 2, 2013

Fear # 3: What if people complain about me and ruin my reputation?

What would you do if someone was badmouthing your business on the internet? Would you be able to resolve the problem quickly or would you even know that they were saying something in the first place? When it comes to small, referral-based businesses, this can be a scary thing to think of because someone may be irrevocably damaging your image and your whole means of attracting business and you don’t

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October 18, 2013

Fear #1: I have no idea how to make people want to buy my product or service!

Probably one of the scariest things about owning a small business is going out of business! So how do you stop that from happening? You sell your product or service! When people think of advertising, the “traditional” mediums come to mind, like TV, radio, and newspaper ads but for a small business, those can be pricey and ineffective. There are also thousands of different ways of marketing your company and

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October 7, 2013

Technology Burnout? Try a Phone Call!

I am a lover of technology. I love my iphone, I love my tablet, I love my laptop and I love being able to access any information I want in seconds, thanks to amazing advances in technology. Things like LTE (seriously faster than wifi), being able to have a business meeting online, or simply being able to order a pizza through an app. Being able to email back and forth

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August 20, 2013