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Fear #1: I have no idea how to make people want to buy my product or service!

Probably one of the scariest things about owning a small business is going out of business! So how do you stop that from happening? You sell your product or service! When people think of advertising, the “traditional” mediums come to mind, like TV, radio, and newspaper ads but for a small business, those can be pricey and ineffective. There are also thousands of different ways of marketing your company and

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What’s Your Black Friday?

I’ve read a few blog posts this morning talking about Black Friday, the social implications of people having to work rather than eating turkey and the implications of rabid consumerism.  Several articles started off by asking “where did Black Friday come from?” Wikipedia, ABC News and several other news programs point to the little known origin for the term Black Friday to Philadelphia in 1961 – it was a reference

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