What’s Your Black Friday?

I’ve read a few blog posts this morning talking about Black Friday, the social implications of people having to work rather than eating turkey and the implications of rabid consumerism.  Several articles started off by asking “where did Black Friday come from?”

Wikipedia, ABC News and several other news programs point to the little known origin for the term Black Friday to Philadelphia in 1961 – it was a reference to how packed the pedestrian and vehicle traffic was due to early Christmas shoppers.

The popular belief is that Black Friday is an accounting reference marking the point in the year when retailers books would climb out of the red (negative) and into the black (positive).

Regardless of the true meaning Virginia, all of these Black Friday posts got me thinking, what came first the rampant shopping of the term Black Friday.

Many folks in the USA consider the day after Thanksgiving an extension of the long weekend.  Shopping being an increasingly popular past-time retailers likely noticed the bump in their revenue as a large number of the populace had free time to shop.  Recognizing this general pattern, retailers have capitalized on it by turning what was a past-time after eating too much turkey into a holiday that gets almost more media play than Thanksgiving itself.

Do your clients or desired market have mundane actions, times of year, habits that you could capitalize on that could possibly be your bump into the black?

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