Doing business differently; becoming a B-Corp could be an option.

Have you heard the term B-Corp certification?  Wonder what it’s all about? As a virtual business services firm, we’re all about helping entrepreneurs focus on growth, joy, and building something meaningful. Let’s dive into why becoming a B-Corp could be an exciting step for your business. 

What’s a B-Corp, Anyway? 

In a nutshell, a B-Corp (Benefit Corporation) is a company that meets high standards of social and environmental performance, accountability, and transparency. Certified by the non-profit B Lab, B-Corps aim to use business as a force for good—balancing profit with purpose. It’s not just about making money (though let’s be real, that’s important too); it’s about ensuring that your business benefits your employees, community, and the planet. 

Why Consider Becoming a B-Corp? 

  1. Attract Purpose-Driven Clients and Employees 
    People want to feel good about where they work and what they buy. By becoming a B-Corp, you’re telling the world that your company is committed to more than just profit—you care about making a positive impact. This naturally attracts customers who align with your values and employees who want to contribute to something meaningful. When your team and clients share your mission, you create a community invested in your success. 
  2. Stand Out with Credibility 
    Let’s face it: competition is fierce. One of the ways to set yourself apart is by earning a certification that shows your company is walking the talk. The B-Corp label gives your brand an instant reputation boost, signalling that you’re serious about social responsibility and sustainability. Whether you’re providing virtual business services like we do or running a completely different business, clients want to work with companies they can trust. 
  3. Build a Resilient, Sustainable Business 
    At It’s Your Time, sustainability doesn’t just mean being eco-friendly—it means creating a business model that supports long-term growth, employee well-being, and community involvement. B-Corp certification encourages you to think about how can you create a company that thrives, while also lifting up the people and environment around you? This balance helps future-proof your business and ensures you’re in it for the long haul. 
  4. Accountability and Transparency 
    One of the biggest benefits of becoming a B-Corp is the built-in accountability. As a B-Corp, you’ll be required to regularly report on your social and environmental performance, keeping you honest and focused. At It’s Your Time, we know that transparency is key to building trust with clients and employees. People want to know they’re working with a company that follows through on its promises, and this certification helps make that clear. 
  5. Join a Global Network of Change-Makers 
    When you become a B-Corp, you’re not just getting a shiny badge—you’re joining a global community of businesses that share your values. This opens up opportunities for collaboration, learning, and growth. Being part of this network can inspire you to continuously improve and innovate, knowing you’re in good company with other like-minded entrepreneurs. 

Is B-Corp Certification Right for You? 

Becoming a B-Corp is not for everyone. The certification process requires an in-depth assessment of your company’s impact on workers, customers, community, and the environment. But if your business is already guided by these principles, it could be a great way to formalize your mission and stand out in the marketplace. 

We believe in empowering business owners to focus on what truly matters. For some, that’s scaling their business. For others, it’s creating a positive impact in the world. Why not both? B-Corp certification allows you to align your values with your business goals, building a company that grows sustainably while making a difference. 

Both workers and business leaders are starting to ask if there’s a different way to work; a different way to do business.    Imagine being able to couple the success you’ve built with a positive legacy.  Becoming a B-Corp is a formal process through which businesses can start to operate differently.  

At It’s Your Time we are bucking the outsourcing / Virtual Assistant trend of no job security or professional support. By creating full-time jobs for our team members with benefits, sick and vacation packages and professional development investment we are doing business differently. We would love to hear how you are doing things differently!

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